This project is for a top sport brand who was trying to grow their community through various offline event in China. Each user needs to become a community member in order to signup any free sport workshops. We noticed that fewer new users joining the community even though the quantity and quality of workshop still remain the same. But why?

Here’s the insight: while users attending a sport event, they tend to join with their friend but not alone to prevent any social awkward.

Based on that, here are the approaches to try out our new idea – Team up